Top 5 Photo and Video Applications in Australia Q4 2022

In the fourth quarter of 2022, the top 5 photo and video applications in Australia demonstrated notable trends in downloads, revenue, and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

CapCut - Video Editor saw a substantial rise in weekly downloads, peaking at around 98K in the last week of December. Its weekly revenue also showed a significant increase, culminating at approximately $313 in the same week. Active users grew steadily, reaching over 270K by the end of the quarter.

Instagram maintained a consistent performance in weekly downloads, fluctuating between 31K and 40K. The app’s weekly revenue peaked at about $10.9K in mid-December, while active users remained stable, ending the quarter at around 8.6M.

YouTube: Watch, Listen, Stream experienced steady weekly revenue, averaging around $400K, with a slight dip to $398K in the final week of December. Downloads varied, peaking at approximately 42K in the last week of the quarter. Active users remained robust, closing the quarter at around 16.9M.

Snapchat showed varied revenue trends, with a notable peak of approximately $94K in mid-December. Weekly downloads ranged from 22K to 38K, while active users hovered around 4.9M throughout the quarter.

Finally, Lensa AI: photo & video editor saw a dramatic increase in weekly revenue, reaching about $245K in early December. Downloads followed a similar trend, peaking at approximately 135K in the same week. Active users surged to around 104K by the end of the first week of December before tapering off to 12.8K by the end of the quarter.

These insights highlight the dynamic performance of photo and video apps in Australia during Q4 2022. For more detailed analytics and trends, visit Sensor Tower.